• Process Posts

    The First Page of Google and Keywords

    Process Post #11 Today I want to talk about Search Engine Optimization (SEO) Search Engine Optimization and how important the process is for websites to gain traction. As Hollingsworth (2013) explains “SEO is important for greater searchability and visibility” (para 1). As humans, we are “cognitive misers”, wanting to solve problems in the most simple and straightforward ways. We like to receive answers, good answers, at our fingertips. In fact, “a clear majority of the world that has access to the internet is visiting Google at least once a day to get information” (Hollingsworth, 2013, para 10). Therefore, when we organically search, we want all the best information to appear in front of our eyes. We don’t want to…