Process Posts

My Audience

Process Post #6

Chittenden (2010) expresses that “without having cues about who will view a post, an imagined audience provides a necessary way of envisioning who should be present” (p. 512). Therefore, at the beginning of my planning and designing process, when I created my vision board, I also imagined an audience that would be viewing the blog that I was about to create.

That said, the audience I have been imagining for my blog has been people like me. I have thought or have wanted my content to reach out to females that are around my age group, such as young adults ranging from 17–25-year-olds. However, I am aware that my content may intrigue some male viewers as well. I have imagined my audience this way as the content I am creating is directed toward those who are in school or have a job, who are experiencing some challenging and stressful times, and have noticed a neglect in self-care. My content is meant to give them ideas of how to destress or make them feel better during these times. I focus on how I feel as well as the things I enjoy, encouraging them to participate in activities that bring them happiness. That being said, although older adults may fit into the category of searching for a work-life balance, I think that some of the trends I post about suit a younger audience more. Nonetheless, I believe that my blog attracts an audience of those who have a “common interest” in beauty, fashion, and health (Warner, 2002, para 415).

Furthermore, I believe that I have created a blog that visually coincides with what is popular today and what I think young adults gravitate towards. For example, I have chosen to keep it modern with few colors as well as neutral tones. These colors are intended to look more mature and calming. Whereas a blog that may be intended for younger children may use a variety of colours that are brighter. Moreover, I have chosen typefaces that have a similar “personality” to me and who I imagine my viewers to be (Pagé, 2021). For example, as I mention in my last Process Post, my typefaces are consistent with the personalities of “trendy” and “stylish” (Pagé, 2021). Lastly, I also think that the audience I have imagined has influenced the design of my featured images. For example, I use very simple and modern graphics as such as the computer icons in my 5th process post and the mock poll notification in my first essay. I think that if this website was more geared toward children, it would include graphics that are more detailed and stimulating.

With that said I am happy that I have been able to “self-create and self-organize” own public (Warner, 2002, para 414), as “without publication, we [would] remain, atomized consumers of the things we hold dearest to ourselves (Stadler, 2010, 7:25). I hope that my work builds an audience and allows my thoughts to “contribute to the broader cultural ethos” (Boyd, 2014, para 24). 


Boyd, Danah. 2014Searching for a public of their own.” It’s Complicated. pp 213-227

Matthew Stadler. 2010. “What is Publication?” Talk from the Richard Hugo House’s writer’s conference, Seattle, WA. May 21, 2010.

Pagé, Mauve. 2021. Lecture Video retrieved from

Tara Chittenden. 2010. “Digital dressing up: modelling female teen identity in the discursive spaces of the fashion blogosphere.”Journal of Youth Studies

Warner, Michael. 2002. “Publics and Counterpublics.” in Quarterly Journal of Speech. 88.4. Available from:

Featured image created with Canva

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