Process Posts

My Audience

Process Post #6

Chittenden (2010) expresses that “without having cues about who will view a post, an imagined audience provides a necessary way of envisioning who should be present” (p. 512). Therefore, at the beginning of my planning and designing process, when I created my vision board, I also imagined an audience that would be viewing the blog that I was about to create.

That said, the audience I have been imagining for my blog has been people like me. I have thought or have wanted my content to reach out to females that are around my age group, such as young adults ranging from 17–25-year-olds. However, I am aware that my content may intrigue some male viewers as well. I have imagined my audience this way as the content I am creating is directed toward those who are in school or have a job, who are experiencing some challenging and stressful times, and have noticed a neglect in self-care. My content is meant to give them ideas of how to destress or make them feel better during these times. I focus on how I feel as well as the things I enjoy, encouraging them to participate in activities that bring them happiness. That being said, although older adults may fit into the category of searching for a work-life balance, I think that some of the trends I post about suit a younger audience more. Nonetheless, I believe that my blog attracts an audience of those who have a “common interest” in beauty, fashion, and health (Warner, 2002, para 415).

Furthermore, I believe that I have created a blog that visually coincides with what is popular today and what I think young adults gravitate towards. For example, I have chosen to keep it modern with few colors as well as neutral tones. These colors are intended to look more mature and calming. Whereas a blog that may be intended for younger children may use a variety of colours that are brighter. Moreover, I have chosen typefaces that have a similar “personality” to me and who I imagine my viewers to be (Pagé, 2021). For example, as I mention in my last Process Post, my typefaces are consistent with the personalities of “trendy” and “stylish” (Pagé, 2021). Lastly, I also think that the audience I have imagined has influenced the design of my featured images. For example, I use very simple and modern graphics as such as the computer icons in my 5th process post and the mock poll notification in my first essay. I think that if this website was more geared toward children, it would include graphics that are more detailed and stimulating.

With that said I am happy that I have been able to “self-create and self-organize” own public (Warner, 2002, para 414), as “without publication, we [would] remain, atomized consumers of the things we hold dearest to ourselves (Stadler, 2010, 7:25). I hope that my work builds an audience and allows my thoughts to “contribute to the broader cultural ethos” (Boyd, 2014, para 24). 

References

Boyd, Danah. 2014Searching for a public of their own.” It’s Complicated. pp 213-227

Matthew Stadler. 2010. “What is Publication?” Talk from the Richard Hugo House’s writer’s conference, Seattle, WA. May 21, 2010. http://vimeo.com/14888791

Pagé, Mauve. 2021. Lecture Video retrieved from https://stream.sfu.ca/Media/Play/3f05ee3224c243648667fa94f072992f1d

Tara Chittenden. 2010. “Digital dressing up: modelling female teen identity in the discursive spaces of the fashion blogosphere.”Journal of Youth Studies http://www.tandfonline.com/doi/full/10.1080/13676260903520902

Warner, Michael. 2002. “Publics and Counterpublics.” in Quarterly Journal of Speech. 88.4. Available from: http://knowledgepublic.pbworks.com/f/warnerPubCounterP.pdf

Featured image created with Canva

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